Atipus Studio, in partnership with Cellar Masroig Winery, aims to appeal to a youthful audience by creating an engaging wine bottle design.

The concept centers around the notion that wine is best enjoyed when shared with strangers, highlighting the connections, celebrations, and festive ambiance that accompany wine enjoyment.

The objective is to captivate the imagination and interest of the younger demographic, encouraging them to explore and embrace the world of wine while cultivating an atmosphere of enjoyment and sociability