Lush Cosmetics, undergoing a rebranding initiative under the name KIND, is dedicated to serving the eco-conscious community of millennials and Gen Z who value ethical, handmade beauty products that prioritise both luxury and environmental sustainability.

The concept behind the rebranding revolves around the idea of indulging in the goodness of nature, right in the comfort of one’s bathroom. By offering a range of luxurious, environmentally friendly products, KIND aims to create a bath and beauty experience that allows individuals to immerse themselves in the nourishing essence of nature, promoting self-care while being mindful of the planet