Unilever celebrates the spirit of embracing communities and cities through their innovative concept known as “Made Local.” This concept encourages individuals to take pride in their communities, fostering a sense of connection and appreciation.

One manifestation of this idea is POP, a non-alcoholic, sparkling beverage in a can. POP embodies the essence of this concept, inviting individuals to “be the life of the party... without the hangover” by celebrating the vibrancy of their surroundings. The beverage serves as a refreshing and effervescent companion, enhancing social gatherings and celebrations.